Step By Step Process, per Tier
Tier 1 Enrollment:
Getting Started with Altria
Contact Altria
Sample email
Sample email
Hello-
I’d like to participate in Tier 1 DTP offers, through Skupos. Can you please send me the forms you need me to complete and anything else you need?
Thanks!
2. Complete the (3) forms from Altria
Complete the form to participate in Altria Tobacco Operating Companies (ATOC) Retail Programs.
Complete the Electronic Fund Transfer (EFT) form.
Complete the Digital Trade Program (DTP) Agreement at Tier 1/2 Level.
3. Provide your Altria Account Number to your Skupos Sales Representative
Contact your Skupos Sales Rep directly or email [email protected] letting Skupos know that you are hoping to leverage Skupos to support scan data.
Sample email
Sample email
Hello-
My store <add your address here> has completed the (3) forms from Altria and I would like to participate in the scan data program. Here is my Altria account number < add your Altria account number>.
Thanks!
Submitting Test Files
4. Skupos will then take steps to get a test file approved for your account
Make sure you check your emails for any follow-up questions.
During this process, you will receive many emails from, [email protected] with updates on the process.
✅ Note: You will receive several emails throughout the enrollment process. All these emails are managed by Skupos to facilitate your enrollment.
If Skupos has questions throughout the process, they will email you from [email protected].
Awaiting Retailer Paperwork
Email Subject Line, “Subject: Account Name – Altria Account #
This lets the retailer know that Altria received your request to use Skupos as your Scan Data provider.
Email Subject Line, “Scan Data Questionnaire Received”
This notifies each retailer that Altria has received their request and is initiating the process to designate Skupos as the Scan Data provider for them.
Submitting a Test File
Email Subject Line, “FTP Username”
This email contains the SFTP information Skupos needs to submit a test file.
Email Subject Line, “FTP password”
This email contains the SFTP password Skupos needs to submit a test file.
Email Subject Line, “Altria Account Number-Store Name-New File Naming Convention”
This lets Skupos know how to label your files
Email Subject Line: “Scan Data File Received”
This means that Skupos was able to successfully send retailer data to the brand, with no errors in that file.
💡 Tip! Make sure your Sync software stays connected to help ensure the success of this file submission.
Approval/Discounts
5. Confirmation email from Altria
The subject line will be, "POS Scan Data - Now Processing".
At this point, you can begin offering Altria discounts you qualify for (offer eligibility determined by Altria).
6. Set up Discounts
7. Begin offering discounts to customers!
Tier 2 Enrollment
Getting Started with Altria
Confirm that you are enrolled in Skupos Engage
This is a requirement for Tier 2 and 3 offers.
Don’t have Engage? Reach out to our Sales team to get started.
2. Confirm that you have a point-of-sale system and a scanner capable of determining if a consumer is 21+ years of age
Altria Standards: Can you scan government IDs to validate Adult Tobacco Consumers are 21+ [ATC 21+])
3. Contact Altria
Sample email is below
Sample email is below
Hello-
I'm interested in joining Tier 2 DTP offers via Skupos. I've checked our point-of-sale system/scanner, and we're all set to use these tools to verify if a user is 21+. Could you please inform me of the next steps so I can start setting up these offers?
Thanks!
4. Your Altria team will help you complete enrollment.
Approval
5. Altria will let you know once you can participate in offers.
Altria will share which offer(s) you can participate in.
Discounts
6. Set up additional offers
7. Begin offering additional discounts to customers!
Tier 3 Enrollment
Getting Started with Altria
Confirm that you are enrolled in Engage
Don’t have Engage? Reach out to our Sales team to get started.
2. Contact Altria
Sample email
Sample email
Hello-
I would like to participate in the Tier 3 DTP program. Can you send me the applicable forms and share any relevant deadlines I should be aware of? Thank you!
3. Complete the (2) forms sent to you, by your Altria Representative:
A new DTP Agreement with your Altria representative and select “Tier 3."
Complete the Option Election Form for Delivery of Digital ads with your Altria representative.
A few things to make sure you properly fill out the form:
Intended Use Box: Only select “Email” and “Digital App” .
Options for Retailer Delivery of Digital Advertisements Page: Select “Option 1” and “EAIV Choice”.
Options for Retailer Delivery of Digital Advertisements Page: Select “Option 1” and “EAIV Choice”.
4. Altria will contact you
Altria will email to confirm you are validated with Tier 3.
Not hearing from Altria? Reach out to your representative for an update.
Approval/ Discounts
5. Contact Altria
Confirm which offer(s) you can participate in.
Sample email
Sample email
Hello-
Now that I am validated for Tier 3 DTP offers, can you confirm that you have elected stores in the Insights C3M portal? Can you also share which offer(s) I can participate in?
Thank you!
6. Set up additional P+ offers
Make sure to only set up offer(s) your store(s) have been elected to, by Altria.
How to set up offers:?
Log into your Altria Insights Portal
Then grant Skupos in the Consent Manager
Confirm with Altria that your stores have been elected into P+ offers
Sample email
Sample email
Hello-
I wanted to confirm that my store has given Skupos access to P+ through the Altria Consent Manager. Please confirm when your steps have been completed and let me know which offer(s) have been elected to which store(s) so I can begin to participate in P+ offers.
Thanks!
7. Enroll in offers on your Skupos dashboard
Go to your Skupos dashboard
Search “Personalized”
8. Begin offering discounts to customers!
Frequently Asked Questions
What is the Digital Trade Program?
What is the Digital Trade Program?
Click here to review the program information!
Who is iRI?
Who is iRI?
IRI, also known as Circana, is a data company Altria partners with to process their scan data files for the Digital Trade Program.
Why do we need to reach out to Altria with questions?
Why do we need to reach out to Altria with questions?
Because Altria owns this process.
If they do not complete certain steps on their end, you run the risk of lost reimbursement.
How do I qualify for each tier?
How do I qualify for each tier?
If you are unsure of which tier you qualify for, please contact your Altria representative.
When will I be able to participate in offers?
When will I be able to participate in offers?
Once you (and your Altria Rep!) complete all the necessary steps you will be ready to participate in the next cycle.
Not sure which Altria offers your store can run?
Not sure which Altria offers your store can run?
Reach out to your Altria representative for clarification.
Keep in mind that if you have multiple stores, each store might qualify for different offers.
How can I encourage my customers to participate in these offers?
How can I encourage my customers to participate in these offers?
Hang signage
Train your clerks to ask every customer to enter their phone number at your point of sale.
Don’t have signage? Talk with your Altria representative as that is done independently of Skupos.
When will I be able to participate in offers?
When will I be able to participate in offers?
Once you (and your Altria Rep!) complete all the necessary steps you will be ready to participate in the next cycle.