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Altria's Digital Trade Program (DTP) Enrollment

This article outlines how to enroll in Tier 1, Tier 2, Tier 3, and Tier 4 Altria offers

Updated over a week ago

Step By Step Process, per Tier

Tier 1 Enrollment:

Getting Started with Altria

  1. Contact Altria

Sample email

Hello-

I’d like to participate in Tier 1 DTP offers, through Skupos. Can you please send me the forms you need me to complete and anything else you need?

Thanks!

2. Complete the (3) forms from Altria

  • Complete the form to participate in Altria Tobacco Operating Companies (ATOC) Retail Programs.

  • Complete the Electronic Fund Transfer (EFT) form.

  • Complete the Digital Trade Program (DTP) Agreement at Tier 1/2 Level.

3. Provide your Altria Account Number to your Skupos Sales Representative

  • Contact your Skupos Sales Rep directly or email [email protected] letting Skupos know that you are hoping to leverage Skupos to support scan data.

Sample email

Hello-

My store <add your address here> has completed the (3) forms from Altria and I would like to participate in the scan data program. Here is my Altria account number < add your Altria account number>.

Thanks!

Submitting Test Files

4. Skupos will then take steps to get a test file approved for your account

  • Make sure you check your emails for any follow-up questions.

  • During this process, you will receive many emails from, [email protected] with updates on the process.

✅ Note: You will receive several emails throughout the enrollment process. All these emails are managed by Skupos to facilitate your enrollment.

  • If Skupos has questions throughout the process, they will email you from [email protected].

Awaiting Retailer Paperwork

  • Email Subject Line, “Subject: Account Name – Altria Account #

    • This lets the retailer know that Altria received your request to use Skupos as your Scan Data provider.

  • Email Subject Line, “Scan Data Questionnaire Received”

    • This notifies each retailer that Altria has received their request and is initiating the process to designate Skupos as the Scan Data provider for them.

Submitting a Test File

  • Email Subject Line, “FTP Username”

    • This email contains the SFTP information Skupos needs to submit a test file.

  • Email Subject Line, “FTP password”

    • This email contains the SFTP password Skupos needs to submit a test file.

  • Email Subject Line, “Altria Account Number-Store Name-New File Naming Convention”

    • This lets Skupos know how to label your files

  • Email Subject Line: “Scan Data File Received”

    • This means that Skupos was able to successfully send retailer data to the brand, with no errors in that file.

💡 Tip! Make sure your Sync software stays connected to help ensure the success of this file submission.

Approval/Discounts

5. Confirmation email from Altria

  • The subject line will be, "POS Scan Data - Now Processing".

  • At this point, you can begin offering Altria discounts you qualify for (offer eligibility determined by Altria).

6. Set up Discounts

  • How to set up offers? Click here to learn how!

  • How to set up your Engage discounts? Click here to learn how!

    • Engage discounts will appear in your Skupos dashboard within three business days of receiving the "Now Processing" email

7. Begin offering discounts to customers!

Tier 2 Enrollment

Getting Started with Altria

  1. Confirm that you are enrolled in Skupos Engage

  • This is a requirement for Tier 2 and 3 offers.

    • Don’t have Engage? Reach out to our Sales team to get started.

2. Confirm that you have a point-of-sale system and a scanner capable of determining if a consumer is 21+ years of age

  • Altria Standards: Can you scan government IDs to validate Adult Tobacco Consumers are 21+ [ATC 21+])

3. Contact Altria

Sample email is below

Hello-

I'm interested in joining Tier 2 DTP offers via Skupos. I've checked our point-of-sale system/scanner, and we're all set to use these tools to verify if a user is 21+. Could you please inform me of the next steps so I can start setting up these offers?

Thanks!

4. Your Altria team will help you complete enrollment.

Approval

5. Altria will let you know once you can participate in offers.

  • Altria will share which offer(s) you can participate in.

Discounts

6. Set up additional offers

  • How to set up offers? Click here to learn how!

  • How to set up your Engage discounts? Click here to learn how!

    • Engage discounts will appear in your Skupos dashboard within three business days of receiving the "Now Processing" email

7. Begin offering additional discounts to customers!

Tier 3 and Tier 4 Enrollment

Getting Started with Altria

  1. Confirm that you are enrolled in Engage

  • Don’t have Engage? Reach out to our Sales team to get started.

2. Contact Altria to:

  • Express interest in Tier 3 and the upcoming 2026 DTP Tier 4

  • Consent to the Altria Loyalty Fund API (LFA)

Sample email

Hello-

I would like to participate in the Tier 3 DTP program as well as make sure I will be ready for the upcoming 2026 Tier 4 requirements. Can you send me the applicable forms and share any relevant deadlines I should be aware of? Thank you!

3. Complete the (2) forms sent to you, by your Altria Representative:

  • A new DTP Agreement with your Altria representative and select “Tier 3 and 4."

  • Complete the Option Election Form for Delivery of Digital ads with your Altria representative.

A few things to make sure you properly fill out the form:

  • Intended Use Box: Only select “Email” and “Digital App”:

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  • Options for Retailer Delivery of Digital Advertisements Page: Select “Option 1” and “EAIV Choice”.

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  • Options for Retailer Delivery of Digital Advertisements Page: Select "Lexis Nexis" and "Phone with Coded Response"

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4. Altria will contact you

  • Altria will email to confirm you are validated with Tier 3 and Tier 4.

  • Not hearing from Altria? Reach out to your representative for an update.

Approval/ Discounts

5. Contact Altria

Confirm which offer(s) you can participate in.

Sample email

Hello-

Now that I am validated for Tier 3 and Tier 4 DTP offers, can you confirm that you have elected stores in the Insights C3M portal? Can you also share which offer(s) I can participate in?

Thank you!

6. Set up additional P+ offers

  • Make sure to only set up offer(s) your store(s) have been elected to, by Altria.

  • How to set up offers:?

  • Log into your Altria Insights Portal

  • Then grant Skupos in the Consent Manager

  • Confirm with Altria that your stores have been elected into P+ offers

Sample email

Hello-

I wanted to confirm that my store has given Skupos access to P+ through the Altria Consent Manager. Please confirm when your steps have been completed and let me know which offer(s) have been elected to which store(s) so I can begin to participate in P+ offers.

Thanks!

7. Confirm enrollment in offers on your Skupos dashboard

  • 💡 Tip! If you see your site as Not Enrolled as your program status even though you have gone through all of the above steps successfully, please contact Customer Support for further assistance.

8. Begin offering discounts to customers!

Frequently Asked Questions

What is the Digital Trade Program?

  • Click here to review the program information!

What is the Altria Loyalty Fund API (LFA)?

  • The AGDC Loyalty Fund API (LFA API) digitally provides the following information:
    ​

    • Loyalty Fund Program (LFP) Offer allowances at a SKU-level

    • LFP eligible quantities/transactions, maximum allowances per transaction, and maximum daily loyalty transactions per loyalty ID, where applicable

    • Information on your Retailer’s Promotional Elections at the Store-level

    • Effective dates and Promotional Allowance changes from
      the previous Promotion Period

    • Identification of Revenue and Product Promotion SKUs 

How does a retailer sign up for the LFA API?

  • The first step is to talk to an Altria representative. They will help you with the steps on how to provide consent to Skupos / PDI Technologies via Altria’s Consent Manager.

Who is iRI?

  • IRI, also known as Circana, is a data company Altria partners with to process their scan data files for the Digital Trade Program.

Why do we need to reach out to Altria with questions?

  • Because Altria owns this process.

  • If they do not complete certain steps on their end, you run the risk of lost reimbursement.

How do I qualify for each tier?

  • If you are unsure of which tier you qualify for, please contact your Altria representative.

When will I be able to participate in offers?

  • Once you (and your Altria Rep!) complete all the necessary steps you will be ready to participate in the next cycle.

Not sure which Altria offers your store can run?

  • Reach out to your Altria representative for clarification.

  • Keep in mind that if you have multiple stores, each store might qualify for different offers.

How can I encourage my customers to participate in these offers?

  • Hang signage

  • Train your clerks to ask every customer to enter their phone number at your point of sale.

    • Don’t have signage? Talk with your Altria representative as that is done independently of Skupos.

When will I be able to participate in offers?

  • Once you (and your Altria Rep!) complete all the necessary steps you will be ready to participate in the next cycle.

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