Altria's Digital Trade Program (DTP) Overview
Retailer Requirements | PDI Solutions |
Tier 1 |
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Submit Altria Tobacco Operating Company (ATOC) scan data reports to Altria for reimbursement per tobacco transaction | Skupos Scan Data |
Tier 2 |
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Implement Age Validation Technology (AVT)
| PDI does not provide Age Validation Technology (AVT) |
Participate in any Altria ATOC loyalty programs that you have AGDC Operating Company contracts for and a minimum of at least 1 Altria ATOC loyalty program | Skupos Engage Loyalty |
Tier 3 |
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Integrate Electronic Age and Identity Verification (EAIV) technology within the reward program mobile app enabling loyalty program member to confirm ATC21+ eligibility or utilize Age Segmentation (3+ AVT or 10+ tobacco purchases) capabilities to validate member is an ATC21+ Place Altria ATOC Offers redeemable in store in digital platform, in the #1 position by tobacco category to ATC21+ Send at least 3 digital communications (any combination of push or email) featuring Altria offers/promotions to ATC21+ per quarter and submit relevant digital data files | Skupos Engage Loyalty |
Tier 4 |
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Enable Personalization Plus (P+) offers via Altria’s P+ APIs for ATC21+ consumers | Skupos Engage Loyalty |
Tier-levels to include all previous tier-level requirements. For instance, Tier 2 must also include Tier 1 requirements.
Incentives by Tier
Tier 1 Incentives
Scan Data Base Incentive: Ongoing incentive payment for each tobacco transaction submitted in the scan data file.
Multi-Unit Promotions: Altria-funded promotions on select Altria Tobacco Operating Company (ATOC) products when two or more eligible units are purchased. Click here to read more about Multi-Unit promotions.
Tier 2 Incentives: All of tier 1 benefits PLUS
Enhanced Retail Digital Coupons: Digital coupon promotions offered to verified Adult Tobacco Consumers 21+ (ATCs 21+) within Skupos’ Retail Digital Platform.
Click here to read more about Digital Coupons
Contact Altria to determine if your store is eligible. Once eligibility is confirmed, request specific discount details from Altria.
Loyalty Fund Program (LFP) Promotions: Altria-funded promotions on select ATOC products for eligible market baskets with a provided loyalty ID. Click here to read more about Loyalty Fund Program promotions
Contact Altria to determine if your store is eligible. Once eligibility is confirmed, request specific discount details from Altria.
Tier 3 Incentives: All of tier 1 and tier 2 benefits PLUS
Electronic Age & Identity Verification (EAIV) Incentive: One-time incentive payment for enrolling in EAIV.
Note: Skupos is a Choice provider
Tier 4 Incentives: All of tier 1, tier 2, tier 3 benefits PLUS
Personalization+: Altria-funded promotions for verified ATCs 21+ based on unique consumer attributes.
Contact Altria to determine if your store is eligible. Once eligibility is confirmed, request specific discount details from Altria.
Note: P+ Offers are a part of Tier 3 today, but will be a part of the Tier 4 2026 DTP Requirements.
Frequently Asked Questions
What is Scan Data?
What is Scan Data?
Scan Data is a program in which Skupos submits transaction data to tobacco partners to unlock incentive payments and brand-funded, multi-unit discounts for our retailers.
What is Engage
What is Engage
Engage is Skupos’ loyalty platform.
Engage enables retailers to offer brand-fund loyalty promotions on tobacco and other consumer packaged goods.
What if I do not meet the technology requirements to participate in Altria programs?
What if I do not meet the technology requirements to participate in Altria programs?
If you have not purchased Skupos Scan Data or Engage, reach out to our Sales team at 1-800-559-1358 option 2.
Can I stack Altria incentive programs?
Can I stack Altria incentive programs?
Yes!
Retailers participating in Altria’s Digital Trade Program can stack their incentive payments and customer promotions to increase their overall benefit.
See the Tier 4 example below:
Total Incentive Payment = Scan Data Base Incentive + Consistent Loyalty ID Incentive + ATC21+ Data Incentive + Email Marketing Incentive + EAIV Enrollment Incentive + Digital Data Submission Incentive.
Total Promotion = Multi-Unit Promotion + LFP Promotion + Retail Digital Coupon + Personalization+ Promotion.
This sounds great, how do I sign up or enroll in Altria programs?
This sounds great, how do I sign up or enroll in Altria programs?
The first step is to talk to your Altria representative.
Once they approve your store(s) click here to learn what you will need to do to enroll.
How do I qualify for each tier?
How do I qualify for each tier?
Tier qualification is determined by Altria.
If you are unsure of which tier you qualify for, please contact your Altria representative.
How much money should I expect to receive?
How much money should I expect to receive?
It depends on several factors such as which tier you participate in and your overall tobacco volume.
When will I be able to participate in offers?
When will I be able to participate in offers?
Once you (and your Altria Rep!) complete all those steps you will be ready to participate in the next cycle.
How do I encourage my store customers to participate in these offers?
How do I encourage my store customers to participate in these offers?
Hang signage.
Don’t have signage? Talk with your Altria representative, as that is done independent of Skupos.
Train your clerks.
If I am Tier 2, Tier 3, or Tier 4 why do I need to use the Retaildiscountnetwork.com app?
If I am Tier 2, Tier 3, or Tier 4 why do I need to use the Retaildiscountnetwork.com app?
Per your contract terms and conditions with Altria, the only way to get Tier 2 pricing on products is to use the Retail Discount Network coupon app.
How can I make sure the app is working for my store?
How can I make sure the app is working for my store?
Test it out in your store! Go to Retaildiscountnetwork.com and follow the steps to get signed up.
Then make a purchase to see if it’s working.
You will need to sign up for a Tobacco brand but once your account is created, sign-in is easy with a PIN.
What happens if I do not open a coupon on Retail Discount Network every month?
What happens if I do not open a coupon on Retail Discount Network every month?
If you do not open a coupon on the app every month, you will not be able to offer the increased Tier 2 tobacco Loyalty rates.
How do I get signed up to be on the app?
How do I get signed up to be on the app?
Talk with your Altria representative about becoming a Tier 2 store and how you can use the Retail Discount Network at your location.
I was sent something to fill out by my Altria representative to get on the app, can you help?
I was sent something to fill out by my Altria representative to get on the app, can you help?
No.
Please contact your Altria representative for assistance on signing up to be on the Retail Discount Network.
Does this app only work for my store/chain?
Does this app only work for my store/chain?
No.
The Retail Discount Network app provides coupons to all stores on Tier 2 /Tier 3 under Altria’s DTP program
What is P+?
What is P+?
P+ offers include offers specific to a consumer’s loyalty ID based on the purchase history tied to that loyalty ID.
Today they are a part of the Tier 3 2025 DTP requirements. They will be a part of the 2026 DTP Tier 4 requirements.
What makes P+ different from the other tiers?
What makes P+ different from the other tiers?
Personalized offers are custom to a consumer’s buying behavior.
Consumers must enter a phone number at the register.
What is IRi (Circana)?
What is IRi (Circana)?
IRi has been rebranded as Circana.
Circana is a data company that partners with Altria to process their scan data files.
What is the InsightsC3M portal?
What is the InsightsC3M portal?
The InsightsC3M portal is a third-party platform that helps Altria remain compliant with tobacco regulations.
Altria uses this portal to manage documents related to data sharing.