Skupos has met all requirements and is on the approved provider list for all three tiers of Altria's Digital Trade Program. Personalization+ is a special offer for Tier 3 retailers. Information on each tier can be found here and information on enrolling in these tiers can be found here.
What Does Personalization+ Consist of?
Personalization+ includes different offers to specific loyalty IDs (phone numbers) based on those loyalty IDs’ purchase histories.
Personalization+ Benefits:
Digital offers: This is the preferred way consumers like to receive offers
Combination: The offers can be used along with existing MP and Loyalty offers (leading to greater savings)
Personalized: The offers utilize purchase history for each loyalty ID
Offers:
Please go to your Skupos dashboard to see the current offers.
Requirements:
Validated with Tier 3 (this includes having EAIV-Electronic Age & Identity Verification set up)
Timeline: Complete before the last week of the cycle to be eligible for next month’s offers
Sign off on using the personalized delivery API in Consent Manager
Timeline: Complete before the end of the cycle to be eligible for next month’s offers
Approval from your Altria representative as they need to fill out certain items in their system
Timeline: Complete before the end of the cycle to be eligible for next month’s offers
❗ Alert: To have access to Personalization+, you must be validated with Tier 3 of Altria’s DTP Program. If you have questions about the program, please contact your Altria representative.