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FAQ: UPCs and Discounts

This article outlines some of the frequently asked questions we receive about UPCS and discounts.

Updated over 10 months ago

Topics Covered

Why does it matter if my UPCS are properly set up in my point of sale (POS)?

  • This is an important step to make sure that your files and reimbursements are accurate.

  • Without these properly set up you won’t receive monthly payments from brands.

  • And your customers won’t receive discounts from brands.

How do I make sure my UPCS are properly set up, so I receive my monthly payments?

  • Make sure you are using the standard 12-digit UPCs for your Tobacco products.

  • Check that your UPCs are in the “Product Code” section of the POS instead of the SKU field

  • Ensure that product names and descriptions match the UPC

What is the difference between a UPC and a SKU?

UPC

SKU Number

Definition

UPC stands for Universal Product Code and is a standard number attached to product

SKU stands for Stock Keeping Unit and is an 8 digit number that retailers assign to products internally

Length

12 Digits

In North America, the most common type and length of a UPC is the UPC-A, 12-digit number

8 Digits

SKU stands for Stock Keeping Unit and is an eight-digit number that retailers assign to products internally

Additional Information

The first 6-10 digits of a number are associated with specific manufacturers

It is not uncommon for UPCs to start with leading zeros

Visual

A bar code with blue text

Description automatically generated

Why are UPCS important?

  • Our scan data reports rely on identifying products by their UPC-A, 12-digit numbers.

    • Without these properly set up we can’t provide the information necessary to help you receive your monthly payments.

What happens if my UPC has 11 digits instead of 12?

  • The discount won’t read in your point of sale and your customers won’t receive real-time discounts from brands.

  • Because the proper data won’t be filed to Skupos, we won’t be able to submit data files on behalf of your store(s).

  • This means you won’t receive monthly payments from brands as we won’t be able to give them the data they need.

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