Skupos has met all requirements and is on the approved provider list for Altria's new Digital Trade Program.
What Does Each Tier Consist of?
Altria’s DTP program has three tiers, with additional benefits included in each level.
Tier 1 Incentives:
Scan Data Base Incentive: Ongoing incentive payment for each tobacco transaction submitted in the scan data file.
Consistent Loyalty ID Promotional Fund: Ongoing incentive payment for submitting consistent loyalty ID’s in the scan data file.
Multi-Unit Promotions: Altria-funded promotions on select Altria Tobacco Operating Company (ATOC) products when two or more eligible units are purchased.
Loyalty Fund Program (LFP) Promotions: Altria-funded promotions on select ATOC products for eligible market baskets with a provided loyalty ID.
Please check with your Altria representative for specific amounts and eligibility.
Tier 2 Incentives: All of Tier 1 Incentives PLUS
Digital Trade LFP Offer: Additional LFP promotion allowances on select ATOC products. This is subject to change, please check with your Altria representative.
Enhanced Retail Digital Coupons: Digital coupon promotions offered to verified Adult Tobacco Consumers 21+ (ATCs 21+) within Skupos’ Retail Digital Platform.
Please check with your Altria representative for specific amounts and eligibility.
Tier 3 Incentives: All of Tier 1 and Tier 2 Incentives PLUS
ATC 21+ Data Incentive (Coming Soon): Ongoing incentive payment for providing ATC 21+ names via the Skupos mobile app.
Email Marketing Incentive (Coming Soon): Ongoing incentive payment for tobacco transactions with loyalty IDs via the Skupos mobile app when retailers send out ATOC emails to their verified ATCs 21+ customers.
Electronic Age & Identity Verification (EAIV) Incentive: One-time incentive payment for enrolling in EAIV.
Note: Skupos is a Choice provider
EAIV Enrollment Incentive (Coming Soon): Ongoing incentive payment for each new EAIV loyalty ID submitted via the Skupos mobile app.
Digital Data Submission Incentive (Coming Soon): Ongoing incentive payment for tobacco transactions with loyalty IDs in the the Skupos mobile app when retailers execute in-app digital advertisements viewable only by ATCs 21+.
Personalization+: Altria-funded promotions for verified ATCs 21+ based on unique consumer attributes.
Please check with your Altria representative for specific incentive amounts and eligibility.
💡 Tip: Retailers participating in Altria’s Digital Trade Program are able to stack their incentive payments and customer promotions to increase their overall benefit. See the Tier 3 example below.
Total Incentive Payment = Scan Data Base Incentive + Consistent Loyalty ID Incentive + ATC21+ Data Incentive + Email Marketing Incentive + EAIV Enrollment Incentive + Digital Data Submission Incentive
Total Promotion = Multi-Unit Promotion + LFP Promotion + Digital Trade LFP Promotion + Personalization + Promotion
How Do I Qualify for Each Tier?
If you are unsure of which tier you qualify for, please contact your Altria representative. All tiers require that you fill out the relevant forms by the second Friday before the upcoming promotional period starts to qualify.
Please note that you need Skupos Engage for tiers 2 and 3. If you haven’t purchased Skupos Engage, reach out to our Sales team at 1-800-559-1358 option 2.