Skupos is excited to announce that we have met all requirements and are on the approved provider list for Altria's new Digital Trade Program. There is no additional cost for this program or change to your Skupos Agreement.

What Do I Need to Do with my Altria Representative?

Participating is easy! All you need to do is fill out a couple of forms with your Altria representative:

  • Complete the DTP Agreement form by April 30th, 2022

  • Complete the AGDC Consent form by April 30th, 2022

    • Only sections 2 and 3 are required. Select “Shared Retailer Digital Platform” for Platform Type and “Skupos” for Third-Party Provider Name.


2022 Discount Periods

  • Period 1 (April 3, 2022 - July 2, 2022)

  • Period 2 (July 3, 2022 - October 1, 2022)

  • Period 3 (October 2, 2022 - December 31, 2022)


What Does Each Tier Mean?

There are three tiers in Altria’s new program, with additional benefits included in each level.

  • Tier 1:

    • Ongoing Incentives:

      • Scan Data: Altria will now pay per line item for all tobacco transactions

      • Consistent Loyalty ID: Altria will pay higher incentive amounts for repeat customers

      • Please check with your Altria TSM for specific incentive amounts and contract details

  • Tier 2:

    • One time Incentive: Stores that enroll in Tier 2 by April 30th, 2022 will receive a signup bonus

    • Ongoing Incentives:

      • Scan Data: Altria will now pay per line item for all tobacco transactions

      • Consistent Loyalty ID: Altria will pay higher incentive amounts for repeat customers

      • Digital Coupons: Provide your customers additional value by offering them digital coupons in your store. Click here to read more about digital coupons

      • Enhanced Loyalty Discounts: Offer higher loyalty discounts

      • Please check with your Altria TSM for specific incentive amounts and contract details

  • Tier 3: Check back for additional details


How Do I Qualify for Each Tier?

If you are unsure of which Tier you qualify for, please contact your Altria Representative.

  • Tier 1: Skupos customers who have filled out their paperwork by April 30, 2022 will be enrolled in Tier 1.

  • Tier 2: All Skupos customers who have purchased Skupos Engage and filled out their paperwork by April 30, 2022 will be eligible for Tier 2.


❗ Alert: To have access to the Enhanced Loyalty Discounts, you must activate a digital coupon at least once per month in your store.


If you haven’t purchased Skupos Engage, reach out to our Sales team at 1-800-559-1358 option 2.


💡 Tip: If you need assistance completing the agreement or if you have questions about the new program, please contact your Altria representative.


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