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Consent to Altria's Loyalty Fund Allowance

This article outlines how to enroll in Altria's Loyalty Fund Allowances

Updated today

  • For no disruptions to your currently running Altria funded offers, these steps must be completed before December 17th!

Enrolling in Altria's LFA:

Getting Started with Altria

  1. Contact Altria

Sample email

Hello-

I’d like to participate in Altria's Loyalty Fund Allowances, through Skupos, a PDI comapny. Can you please send me the forms you need me to complete and anything else you need?

Thanks!
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2. Complete the steps to consent to Altria's Loyalty Fund Allowance

  1. Login to the Altria website at AGDCNow.com. If you do not have an account or need assistance logging on, please contact your Altria Representative.
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  2. Navigate to Consent Manager by selecting Tools & Resources at the top of the homepage, Digital from the dropdown menu, and clicking on the blue Consent Manager button.
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  3. Select the Assign API Access below the Loyalty Fund Allowances

    • Note: You are allowed to give LFA consent to multiple providers. If you already have given consent to a different Third-Party, select the Add Provider button.
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  4. Select Third-Party Service Provider and Search for PDI Technologies.
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  5. Review provider information, scroll to review Terms and Conditions, check I Agree, and hit Submit.

3. On January 1st, 2026, confirm Active enrollment in all of your location's eligible loyalty funded offers on your Skupos dashboard.

  • Go to your Skupos dashboard

  • Filter by Altria to see the current Altria programs you are automatically elected into from Altria's Loyalty Fund Allowance

💡 Tip! If you don't see an Altria offer, or if your program status shows Not Enrolled or Ineligible, it may be because it is past December 17th, 2025 and you recently opted in to the LFA. In this case, your account may not have fully updated across our systems yet.

  • If this applies to you, you will need to be manually added to the new offers, or you can wait until Altria’s next Sales Cycle to participate in any new offers. Please contact support for further assistance.

  • If you're not sure about your current LFA status, please contact your Altria Representative to make sure you are all set for future offer periods!

4. Begin offering discounts to customers!

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