🔄 Transition Overview
Effective Date: September 29, 2025
New Supplier: Circana, LLC replaces MSAi for RSD data reporting.
📊 Data Submission Changes
Starting September 29, 2025:
All RSD files must be submitted to Circana only.
Circana becomes the sole source for analytics and paid programs.
Retailers “Validated” via MSAi (as of Sept 28):
Must submit to both MSAi and Circana by October 1, 2025, 5pm ET.
After October 1, 2025:
No files will be accepted via MSAi.
All submissions and resubmissions must go through Circana.
✅ Retailer Status Guidance
Certified via MSAi: Auto-enrolled with Circana; no action needed.
Enrolled/Testing via MSAi: Must coordinate with RMSC Rep to enroll with Circana.
Already enrolled with Circana: Continue validation process as usual.
🔁 Resubmission Protocol
Starting September 29, 2025, all resubmissions go to Circana.
Must include full data for all outlets for the entire promotion week.
Partial resubmissions (e.g., specific outlets or brands) will not be accepted.
Retailers must notify [email protected] with:
RJRT 6-digit account number
Account name
Timeframe of resubmissions
Brands resubmitted
Program impacted (MultiPack or RMSC RLFP)
📅 Timeline Summary
Activity | Date |
Continue sending RSD files to Circana | Ongoing |
Continue sending production RSD files to MSAi | Until Sept 29, 2025 |
Send weekly RSD files via Circana credentials only | Sept 29, 2025 |
Updated SDRPA goes into effect | Sept 29, 2025 |
Last day to submit files to MSAi | Oct 1, 2025 (5pm ET) |
📝 Frequently Asked Questions
What happens to the current data submissions to MSAi?
What happens to the current data submissions to MSAi?
Retailers must continue submitting production RSD files to MSAi until September 29, 2025.
After this date, all files must be submitted to Circana only.
The last day to submit any files to MSAi is October 1, 2025, by 5pm ET.
How will resubmissions be handled after the transition?
How will resubmissions be handled after the transition?
Starting September 29, 2025, Skupos will send all resubmissions to Circana.
Include complete data for all outlets for the full promotion week.
Partial resubmissions (e.g., specific outlets or brands) will not be accepted.
Retailers must also notify [email protected] with:
RJRT 6-digit account number
Account name
Timeframe of resubmissions
Brands resubmitted
Program impacted (MultiPack or RMSC RLFP)
Where can I get help or more information?
Where can I get help or more information?
Reach out to your RMSC Representative for guidance on enrollment, validation, or any issues during the transition.